What is Go City
- Go City is a travel-sightseeing service that offers “city passes” for many major destinations worldwide.
- Instead of buying separate tickets for each attraction, you buy a single digital pass that covers multiple attractions, tours, or experiences in a city.
- The idea is to simplify sightseeing: one pass (on your phone), one payment — no juggling dozens of paper tickets or booking each site individually.
- According to their site: over 1,500 attractions worldwide, in 25+ destinations — from major global cities to beach or leisure locations.
- They also claim to have a large user base: millions of active users and a strong user-rating for their app.
How It Works — Pass Types & Use
When using Go City, you typically go through these steps: choose a city → pick a pass → explore.
Pass Types
Depending on the destination, Go City offers a few main pass types:
- All-Inclusive Pass — Good for “see as much as possible.” Valid for a set number of consecutive calendar days (1, 2, 3, 5, 7, etc., depending on city). You can visit as many included attractions as you like each day.
- Explorer Pass — Lets you pick a specific number of attractions (e.g. 3, 5, 7 … depending on city) rather than unlimited visits. Once you visit your first attraction, the pass remains valid for up to 30 days (so you can spread out visits).
- Essentials Pass — In some destinations, a lighter version: choose a small number (e.g. 3) of attractions — usually combining one “premium/major” + some standard ones. Good for travellers who want a few curated experiences on a budget.
Activation & Use
- The pass is entirely digital. After purchase, you receive a link to sync it in the official Go City app.
- When you visit the first attraction, scan your pass (e.g. QR code or digital entry) — that activates the pass.
- Then just show the pass at each included attraction, no need for separate tickets.
Savings & Benefits
- According to Go City, using their pass can save travellers up to ~50% compared to buying individual attraction tickets.
- The pass gives flexibility: you don’t need fixed paper tickets, you can pick attractions based on your interest, and you can often avoid long lines by just scanning the pass.
- Their curated list of activities isn’t just “tourist landmarks” — they also include fun tours, local experiences, sometimes adventures or less-typical attractions (depending on city).
Where It Works — Destinations & Audience
- Go City covers many popular travel destinations worldwide: major global cities like London, New York, Paris, Dubai, Singapore, Los Angeles, as well as holiday-/leisure-oriented places.
- It’s well suited for travelers who want to see many attractions — especially if you plan a busy itinerary over a few days (for which an All-Inclusive pass is ideal).
- Also useful for people wanting a flexible, mix-and-match sightseeing plan: e.g. pick a few “must-see” spots with an Explorer/Essentials pass when you don’t need every single attraction.
Things to Check / Limitations / What to Keep in Mind
While Go City can save you money and simplify planning — there are a few caveats and things to double check:
- Depending on attractions and city, some included experiences may require advance reservation, even if you have the pass. So you should check the pass’s app/website and book when needed.
- For “All-Inclusive” passes: because they’re consecutive-day based, you might feel pressured to cram lots into each day to maximize value. That may be tiring or stressful, depending on your travel style.
- The “value for money” depends heavily on how many attractions you actually visit. If you only do a couple, separate tickets might sometimes be cheaper. The savings are more evident when you visit many attractions.
- As with any aggregated pass or package — check what’s included before buying, especially if you have specific attractions in mind (some may have restrictions, extra booking or blackout dates).
Who It’s Good For
Go City works best for:
- First-time travellers visiting a new city who want to hit major landmarks and sightseeing spots.
- People who prefer convenience — dislike juggling multiple tickets, booking separately, carrying paper tickets.
- Travelers who like flexibility: maybe start early, change plan later, or pick a few select experiences instead of a rigid itinerary.
- Families or groups who want a simple, bundled way to access multiple attractions.
Go City’s Positioning & What It Promises
- Go City aims to be “the world’s largest sightseeing pass business.”
- Their value proposition: ditch paper tickets and rigid itineraries — with Go City, you get a digital pass covering top attractions, tours, and experiences, giving flexibility + savings + convenience.
- The pass catalogue isn’t limited to “tourist staples.” In many cities, besides classic monuments and museums, they include a variety of experiences — from quirky museums to adventure-type activities (zip-lining, jet-skiing, boat rides, local tours) depending on what’s available in that destination.
- Global reach: They offer passes in 25+ destinations worldwide — ranging from big metropolises (like London, New York) to leisure / beach / resort-type destinations.
- Their business longevity: the company claims to have been operating since the late 1990s (they mention “since jelly sandals and bucket hats were in fashion (that’s 1999!)”).
So the pitch: one pass, worldwide reach, many types of attractions — from iconic landmarks to fun, offbeat experiences — all for a simpler and potentially cheaper travel experience.
