In the heart of Coyoacán, as the sun casts a warm glow on the leafy residential streets, two lively puppies playfully chase their tails. In a spacious studio, Ava Álvarez Sánchez maneuvers canvases adorned with vibrant acrylic strokes, offering a picturesque view of the surroundings. Casa Jacinta, a boutique hotel in Mexico City’s bohemian neighborhood, is the canvas upon which Ava, along with her creative family, has painted a unique artistic narrative, with her creations gracing each individually styled room.
This expansive residence, spanning three generations of a passionate and cultured family, has witnessed the creation of literature, sculpture, and paintings. In 2016, Casa Jacinta transitioned into a boutique hotel, opening its doors to global guests while preserving the artistic essence that permeates every corner of the property.
Over breakfast, Andrea Álvarez Sánchez, one of the owners, shares the hotel’s integral role in sustaining their artistic pursuits. The financial challenges posed by the pandemic led Andrea to discover the Tourism Recovery Programme, a lifeline powered by enpact and the TUI Care Foundation. This support proved vital, ensuring the survival of Casa Jacinta during tumultuous times.
Casa Jacinta unfolds across two buildings, the main structure holding significant stories within its walls. Constructed by Andrea and Ava’s grandfather, a Spanish Civil War refugee who found solace in Coyoacán, the hotel transcends its role and holds personal connections dear. Exploring the rooms with the youngest sisters of the family, the dedication to local artisans becomes apparent.
Each room is a unique expression of style, with vintage sewing machines transformed into dressing tables and expansive canvases depicting vivid scenes adorning the walls. Bathrooms are intricately decorated with dazzling tiles, and attention to detail is evident in upcycled wine bottles creating intriguing windows. Casa Jacinta is more than a temporary abode; it serves as a sanctuary from the chaos of one of the world’s most populous metropolises, offering moments of serenity in its garden or lounges.
Casa Jacinta, among 105 other tourism businesses in Mexico City, became a participant in the Tourism Recovery Programme. Andrea expresses gratitude for the program’s support, acknowledging its significance in navigating the challenges posed by the pandemic. The mentorship and workshops provided valuable insights into business operations, including marketing, leadership, and sustainability.
The heart of Casa Jacinta lies not just in its rooms but in a cherished media house represented by an extensive library. Andrea’s mother’s publishing studio, symbolized by the logo on each book, forms the backdrop of the family’s artistic endeavors. The library is not only a repository of knowledge but a testament to a family deeply rooted in artistic pursuits.
As Ava unveils the stories behind her canvases, the familial warmth envelops guests, creating an atmosphere akin to visiting old friends rather than staying in a hotel. The artistic energy of Casa Jacinta seamlessly integrates with the creative spirit that defines Coyoacán, a neighborhood historically home to renowned artists like Frida Kahlo and Diego Rivera.
Coyoacán, often considered Mexico City’s most creative neighborhood, pulsates with life. Jardín Hidalgo, just steps away from Casa Jacinta, is a lively space filled with mime artists, tarot readers, and mariachi bands. The square exudes charm with its towering trees, ornate fountains, and the baroque San Juan Bautista church. The neighborhood’s artistic legacy, from Diego Rivera to Frida Kahlo, is visible in museums, murals, and artists’ workshops lining its leafy streets.
Saying farewell to Casa Jacinta becomes a poignant moment, as a week’s stay transforms it from a hotel to a home. Andrea, Emiliano, and Ava bid adieu with a genuine sense of gratitude, acknowledging the crucial role the Tourism Recovery Programme played in their journey. As the echoes of Sarabande linger in the air, a departing gift in the form of one of Andrea’s books seals the bond forged during this temporary residence.
In parting, Andrea expresses the profound impact of the Tourism Recovery Programme, highlighting its role in saving Casa Jacinta’s year. Grateful for the chance to experience the warmth, love, and artistry of this unique residence in Mexico City, guests depart with appreciation for programs like these, fostering the survival of small, independent, and sustainable tourism businesses in challenging times.
